Why reviews matter in iGaming marketing
Third-party reviews help an iGaming site earn player confidence, because players read reviews before they register and deposit. Advertising an iGaming brand can be hard because gambling is a sensitive topic, and a review on an independent review site gives players a view that the brand did not write itself. This page explains how reviews work in marketing and what Ugrado offers brand owners.
What is an iGaming review?
Online reviews have become an important factor in what people choose to buy. This matters in iGaming, where players spend real money and share personal information, so many look for a reliable platform first. An iGaming review assesses the main parts of an online gambling platform and gives players the information they need to choose between platforms.
Read more about how iGaming companies can use customer feedback to build brand loyalty.
Alongside SEO, third-party reviews can bring more visitors to a site and introduce new players. Positive reviews can build loyalty, while negative reviews can quickly lower player confidence and cost a brand business. The sections below explain how iGaming sites can use reviews in their marketing.
Does your iGaming site need a review?
Before going further, check this list of common marketing mistakes:
- Content that lacks authority
- Low-quality or duplicate content
- No honest reviews of your service
- No marketing plan
- Ignoring SEO
- Misusing celebrity endorsement
Each of these mistakes can be avoided with a clear plan and honest content.
What Ugrado offers iGaming brands
Ugrado is an iGaming review and guide site. It publishes reviews of iGaming services with their advantages and flaws, and it offers these options to brand owners:
|
Ugrado review |
Players often start on a review site when they choose where to play. A review from a third party can carry more weight than a brand’s own promotion, so more reviews and a certification can add to your credibility. |
|
Ugrado Certified |
Ugrado also offers a certificate and the Ugrado Certified® badge to brands it has reviewed. The badge shows that a brand has been reviewed by Ugrado. |
|
Ugrado Ranking Board |
Reviewed brands are listed on the Ugrado ranking board and popularity board, where players can compare brands at a glance. The ranking position is based on the review result (1-5 stars) and the Diamonds held from the popularity vote. |
|
Sponsor articles |
Sponsored content is one way to reach your audience on search engines. Ugrado publishes sponsored articles and banners for brands. |
|
Display ads |
Banner ads appear inside Ugrado sponsored articles, which can raise brand awareness and send visitors to your site. |
How an Ugrado review works
Ugrado reviews follow the Ugrado review scale, which covers five areas: website usability and security, registration and customer care, customer service, game performance, and bonus and payment methods. Brand owners can receive a summary report of the pros and cons privately.
Ugrado tutorial video: how an Ugrado review works.
Learn more about the Ugrado review process.
How an Ugrado review helps
Improve internal performance
Review feedback can show iGaming brands where to improve and how to overcome challenges.
Third-party validation
A review written by a third party tends to carry more weight than content written by the brand itself, which makes it a persuasive marketing tool.
Display your rank
Get featured on the Ugrado Ranking Board, where players can compare brands at a glance. The board also highlights the achievements of top-ranked brands in the iGaming industry.
Digital certificate and badge
The Ugrado certificate and badge can show players that a brand has been reviewed by Ugrado, which can add to the credibility of your brand.
Keep a strong online presence
Reviews and certification can bring new visitors and give existing players another reason to come back.
Next steps for your iGaming marketing
With third-party reviews, an iGaming brand can earn more confidence from players and reach more of them. For players, iGaming reviews give an outside assessment that helps them choose a platform that fits their preferences.
Need help with your iGaming marketing? Contact us for a free quote and to check your review eligibility.
Top Bonus Pick
